I imagine I could make some fake Duracell batteries and list them on Amazon with the Amazon folks (if they cared) thinking this was 'seller #143' also selling t

I imagine I could make some fake Duracell batteries and list them on Amazon with the Amazon folks (if they cared) thinking this was 'seller #143' also selling the same stuff. However, if I was to make some fake 'genuine Amazon Basics batteries' and then list them on Amazon I might not just blend in so easily. Someone at Amazon or even a customer might think 'where were these sourced as it wasn't through Amazon' for the gig to soon be up. There are other vectors for counterfeiting own brand products but you would have to be a supplier. In normal retail 'own brand' products can be sourced from many suppliers. If you are selling ready meals then the exterior pack could be provided by the supermarket with that being consistent. Meanwhile the contents could come from one of many industrial units at one of many suppliers. In this way 'co-mingling' is possible. In the UK we had a little problem a few years ago where 'own brand' ready meals were full of horsemeat. The products themselves were 'legit' but the contents were not. I would say that Amazon Basics are vulnerable to this type of fakery that goes on further up the food chain. This is fully possible with commodity items such as batteries. As per the UK horsemeat problem there is a serious reputation risk if this happens, terrifying the customers this way is a bigger existential threat to the brand than any 'anti trust' laws.