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in my experience FB's audience network was junk
by propogandist 8y ago
in my experience FB's audience network was junk
- nandreev 8y agoThe first thing I look at when optimizing a Facebook ad campaign is to look at performance by placement. In many cases, turning off the Audience Network will do wonders for your CPA.
- wastedhours 8y agoSeconded - one of my default actions when setting up a campaign is to switch that off.
- noer 8y agoCompared to Google's Display Network using non-retargeting ads? IMO, comparing banner placements to native social is like comparing apples to oranges
- propogandist 8y agoGDN is generally bad, worse than FB I've seen lots of money wasted on blogspam websites within GDN (non-retargeting) -- there's a need to be very hands on if you don't want to waste money across all display tactics, in my opinion