I find the writing style interesting, but I'm not like others at my work who could benefit from learning SQL (business managers at a bank back office who rely m

I find the writing style interesting, but I'm not like others at my work who could benefit from learning SQL (business managers at a bank back office who rely mostly on Excel, then get stuck when Excel crashes with large datasets). Are these funky, quirky books generally well-received outside the programming community? I quite liked Why's Poignant Guide to Ruby, for example, but I would never recommend it to anyone at work.