Why do all of these companies create cookie cutter names like 'Optimizely' is 'ly' the next .com? To me ly says 'We have no track record, use with caution' I w

Why do all of these companies create cookie cutter names like 'Optimizely' is 'ly' the next .com? To me ly says 'We have no track record, use with caution' I would feel more comfortable using something with a name that isn't following some online fashion.