> If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com, Zillow, etc. And quite of

> If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com, Zillow, etc. And quite often that specific site will tell Google everything they know about you because it wants to advertise on the AdSense network. For example, if you go to Singapore Airlines website and search for a flight to Thailand but do not buy it, then open the New York App to read the daily news, you will likely see an ad for Singapore Airlines - perhaps even showing a special deal on flights to Thailand.