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To speak to this from data: 3 out of 4 people searching "buy new headphones" will buy a product on amazon.com On Google ads, you're lucky if one quarter of yo
by hayksaakian 8y ago
To speak to this from data:
3 out of 4 people searching "buy new headphones" will buy a product on amazon.com
On Google ads, you're lucky if one quarter of your clicks convert into anything.
Advertisers are choosing amazon because people on amazon are 1 click away from transacting. Google just can't compete there for eCommerce.
Now, on home services and virtually everything else Amazon falls short, but for direct to consumer eCommerce they win hands down.
- bscphil 8y agoYup. Amazon also has the advantage of dark UI patterns; they put sponsored listings inline with normal product results in the exact same style. I'm the (probably atypical) sort of person who will deliberately not click on a sponsored listing even if it seems the most relevant, and I still regularly click sponsored items on Amazon by accident. I back out if I notice this, but I'm sure I've bought a few products this way. These seem like very effective ads to me.
- deleted 8y ago[deleted]