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You're mixing things up, the affiliate business is a totally separate thing from the ads you see on amazon.com
by hayksaakian 8y ago
You're mixing things up, the affiliate business is a totally separate thing from the ads you see on amazon.com
- ethbro 8y agoThey both fulfill the same purpose from Amazon's perspective: driving sales. Amazon has always been driven by volume. Get enough of it, and no one else can survive. From that perspective, selling ad impressions is... tangential. So they make "a few" (billion) on the side, it doesn't further their primary business. Whereas Google or Facebook without ads would be... what?