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Seeing ads in Amazon search results has substantially reduced my perceived trust in Amazon brand, since as a buyer I no longer feel like Amazon is on my side. I
by krn 8y ago
Seeing ads in Amazon search results has substantially reduced my perceived trust in Amazon brand, since as a buyer I no longer feel like Amazon is on my side. I feel like I am Amazon's product. That it's me, who is for sale.
- cloudwizard 8y agoProbably a bigger issue for Amazon is that a large part of the ad market is competitors or potential competitors. Walmart, Safeway, and Azure won't be advertising on Amazon. Does P&G want Amazon to control more of the retail market? Not if it has any brains. Amazon has it's own branded home speaker systems and will not sell Google's. If Amazon brought out a shampoo brand, would it sell head and shoulders?
- scarface74 8y agoP&G is already at the mercy of Walmart, Publix, etc. Why would Amazon be any different? I bet P&G would love to get branded Dash buttons all over people’s houses.
- j-c-hewitt 8y agoWhy would other big retailers pay for ads on Amazon's website? Brands are the ones who pay and already do. P&G already places a ton of advertising on Amazon for its various products. Search 'Tide' and look at the headline ad spot. That's P&G paying for that placement.
- ikeboy 8y agoAmazon makes plenty of their own stuff, under Amazon basics, like 70 other brands, plus whatever they got with Whole Foods. Aside from the Kindle shenanigans, they haven't blocked competing brands.
- benatkin 8y agoI've also been seeing Amazon reviews in AdChoices square-shaped banner ads. I'm not sure Amazon is facilitating this but it makes it seem like the reviews are there just to get people to buy things, and the reviews are going to keep getting more and more fake like Uber, AirBnb, and Yelp.
- Rainymood 8y agoThe general public won't care as long as Amazon is able to offer prices lower than competitors.
- gbersac 8y agoThis 1000 time. I only care about prices when I am shopping online. The problem is, Amazon is not often the less expensive option.
- krn 8y agoI think every company cares about its customer loyalty, and damaging the trust in your brand might leave you with the customers who use you only because you are the cheapest. This would quickly make your brand worthless.
- Rainymood 8y agoIn my honest opinion, customer loyalty is a thing of the past. I am in no way loyal to Google, Facebook, Amazon, or Apple. However, they continue to make the best products, hence I do business with them.
- millstone 8y agoThey will when the counterfeit problem hits the mainstream consciousness. There's a limit to how many "genuine" Apple power adapters can self-combust before it goes really viral. That's when Amazon will need to draw on their deep wells of goodwill, but they're squandering them today by cozying up to advertisers.
- partiallypro 8y agoThe counterfeit problem is HUGE, I think people are greatly underestimating how many counterfeit items sold on Amazon.