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If we're talking about data I think Google wins. Email is the activity stream of all your online purchases. Google analytics has the users' clickstream data.
by adrr 8y ago
If we're talking about data I think Google wins. Email is the activity stream of all your online purchases. Google analytics has the users' clickstream data. Google messenger and google+ gets the relationships the user has. Youtube gets entertainment data. Search is what is relevant to the custom at the moment of time.
If I was Amazon, i'd look at buying mint from intuit to get all the banking data from users.
- pinewurst 8y agoFor the 3 people on Google+?
- jacquesm 8y agoSomeone once told me that Google+ was built using a lock-free architecture, it took me years to get the joke.
- pookeh 8y agoYou can replace "Google messenger and google+" with Android.
- scarface74 8y agoAnd with Android in Western countries, statistically you get much less affluent users.... I would think that a lot of communications on mobile would be going through third party chat apps.
- redial 8y ago> Google messenger and google+ gets the relationships the user has. Nobody uses google+. > Search is what is relevant to the custom at the moment of time. Yes, but in 5 years? Amazon is playing the long game.
- mrep 8y agoGoogle doesn't read your email for ads anymore so that is moot for them.
- confounded 8y agoSource?
- mrep 8y agohttps://support.google.com/mail/answer/6603?hl=en https://support.google.com/mail/answer/6603?hl=en https://variety.com/2017/digital/news/google-gmail-ads-emails-1202477321/ https://variety.com/2017/digital/news/google-gmail-ads-email... https://www.nytimes.com/2017/06/23/technology/gmail-ads.html https://www.nytimes.com/2017/06/23/technology/gmail-ads.html
- scarface74 8y agohttps://marketingland.com/targeting-changes-google-stops-scanning-gmail-content-218304 https://marketingland.com/targeting-changes-google-stops-sca...
- cpeterso 8y agoAmazon stopped including full invoices in customer emails to prevent email providers from using them to reconstruct users' purchase histories.