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I'm guessing parent's comment was speaking more about potentials than current realities with regards to Amazon targeting. The fact is, I assume Amazon really d
by ethbro 8y ago
I'm guessing parent's comment was speaking more about potentials than current realities with regards to Amazon targeting.
The fact is, I assume Amazon really doesn't care about the ad business. They've offloaded that via affiliate links to third parties (a smart move).
Putting more effort into offering ad targeting now seems less about making money and more about draining value from Google and Facebook.
- hayksaakian 8y agoYou're mixing things up, the affiliate business is a totally separate thing from the ads you see on amazon.com
- ethbro 8y agoThey both fulfill the same purpose from Amazon's perspective: driving sales. Amazon has always been driven by volume. Get enough of it, and no one else can survive. From that perspective, selling ad impressions is... tangential. So they make "a few" (billion) on the side, it doesn't further their primary business. Whereas Google or Facebook without ads would be... what?