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Google is better able to capture 'intent' IMHO. It also makes it possible to find users who are at different specific stages of the buying process. That's way
by Ataraxy 8y ago
Google is better able to capture 'intent' IMHO.
It also makes it possible to find users who are at different specific stages of the buying process. That's way more powerful than what FB or Amazon offer.
- scarface74 8y agoIf I want to target a demographic for top of the funnel advertising, I can target a lot better with a Facebook. If I want to target people who are buying now, why not go to the source - Amazon, Zillow, Priceline, EBay, etc.?