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Disclaimer: I work at Google, but not in Analytics. I'm not sure that the comparisons here are apple-to-apple. The first graph compares "visits counted in WP
by clintonc 8y ago
Disclaimer: I work at Google, but not in Analytics.
I'm not sure that the comparisons here are apple-to-apple. The first graph compares "visits counted in WP Engine Blogs" versus "Sessions counted by Google Analytics". How does WP Engine Logs count visits? Analytics uses a specific deduplication scheme for sessions -- e.g., a user visiting twice within 30 minutes only counts as one session.
There are ways to explain how visits would show in logs but not in analytics, but I find it difficult to believe that 2/3 of these blog visitors are using a tool that blocks requests to Analytics.
- ID1452319 8y agoI agree. The article skims over the consistencies in the way data is recorded in the two tools. My experience is that Google Analytics is much more sophisticated, whereas tools which query server logs are more "as is".