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Companies predictably focus on the areas where they make the most profit. For Apple, that’s clearly Phones, App Store, iTunes, even iAds. The laptop hardware an

by orev 8y ago

Companies predictably focus on the areas where they make the most profit. For Apple, that’s clearly Phones, App Store, iTunes, even iAds. The laptop hardware and OS are clearly in a minority when compared to those big earners, so they just don’t focus any attention on them.

newscracker 8y ago
But as prominent writers in the Apple/Mac space have been writing for years, the state of the Mac has been terrible for a long time. The absolute requirement of having a Mac to develop software for iOS, tvOS and watchOS makes it necessary that Apple focus on the Macs — even if the range of options is limited — to produce things that will help its primary market on iOS to grow. Selling old and outdated hardware for high prices (set during product launch time) is even more insulting to the Apple brand. I know that Apple’s organizational structure is also to blame, but clearly it shouldn’t take so many years to even get started on fixing things and showing some results. Apple is losing with this attitude and negligence. One can only hope that it starts showing that it is serious about walking the talk sometime soon.
- Lio 8y ago
  This is a pretty personal opinion so feel free to disagree but Mac OS X era Apple seemed to have the same air of Unix cool as Silicon Graphics, Sun or NexT back in the day. It was probably never true but they gave the illusion of caring intensely about making delightful products. All that changed when Apple's market interests shifted to larger, more lucrative consumer markets. Now things like good emoji support are more important that keyboard shortcuts for window management. Apple is doing exactly what they should for their shareholders, I guess, but since they've gone all "Barney the Dinosaur" they just doesn't have the magic anymore for me. :( Now their stuff just feels like dodgy "smart" TVs full of janky animations and features you know some exec thought was cool for a day. If Apple was still Apple they'd be able to make announcements at their keynotes about fundamental stuff missing from macOS like, say, package management and make it sound cool. The magic is that they'd get non-nerds to care about it too.

by orev 8y ago

newscracker 8y ago

But as prominent writers in the Apple/Mac space have been writing for years, the state of the Mac has been terrible for a long time. The absolute requirement of having a Mac to develop software for iOS, tvOS and watchOS makes it necessary that Apple focus on the Macs — even if the range of options is limited — to produce things that will help its primary market on iOS to grow. Selling old and outdated hardware for high prices (set during product launch time) is even more insulting to the Apple brand. I know that Apple’s organizational structure is also to blame, but clearly it shouldn’t take so many years to even get started on fixing things and showing some results. Apple is losing with this attitude and negligence. One can only hope that it starts showing that it is serious about walking the talk sometime soon.

Lio 8y ago
This is a pretty personal opinion so feel free to disagree but Mac OS X era Apple seemed to have the same air of Unix cool as Silicon Graphics, Sun or NexT back in the day. It was probably never true but they gave the illusion of caring intensely about making delightful products. All that changed when Apple's market interests shifted to larger, more lucrative consumer markets. Now things like good emoji support are more important that keyboard shortcuts for window management. Apple is doing exactly what they should for their shareholders, I guess, but since they've gone all "Barney the Dinosaur" they just doesn't have the magic anymore for me. :( Now their stuff just feels like dodgy "smart" TVs full of janky animations and features you know some exec thought was cool for a day. If Apple was still Apple they'd be able to make announcements at their keynotes about fundamental stuff missing from macOS like, say, package management and make it sound cool. The magic is that they'd get non-nerds to care about it too.