Unfortunately the underestimation of time behind technology is nothing new and not just an issue with mobile development. We get the same thing at work nearly

Unfortunately the underestimation of time behind technology is nothing new and not just an issue with mobile development. We get the same thing at work nearly every day. People come in, want a 50 page website designed from scratch, branded, built on a CMS, and programmed with lots of forms, Java functionality (simple jQuery stuff usually), and SEO and expect to pay $1000. When people like this come about, it's the professionals job to educate the client and help others understand how much really goes into development. Looking at a "simple" app or website that they'll spend minutes on (or more in some cases) makes it very easy to think, "Well it took me 60 seconds to navigate this page OR I picked this game up in a few minutes and beat the first couple levels, therefore it must have been simple to build."