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This is how market competition works. When choosing which product to buy, a few people do in-depth research, but most people just look at what is immediately ob
by adrianmonk 8y ago
This is how market competition works. When choosing which product to buy, a few people do in-depth research, but most people just look at what is immediately obvious. If a difference in features or quality isn't readily apparent at this stage (and/or the buyer is not educated enough on the subject to understand/appreciate it), then it doesn't provide a competitive advantage.
Put another way, people will not buy a product just because it is better. It only matters if it is better in a way that is hard to miss in the short time (think 15 seconds or something) that someone might spend deciding which product to buy.
This is one reason competition isn't a silver bullet for ensuring the best products win.
- AnthonyMouse 8y agoThat's assuming there is no iteration. The people who buy products without doing the research get burned and so next time they do the research. There is no easy way to avoid this. If all somebody knows is that they want a "video cable" they're going to come home with an RCA cable. At best you have someone you trust who can answer your questions, at worst you pay the cost of learning for yourself.