>the formula to overtaking Google is blindingly simple: change the game to make everything as unrelated to search as possible Search is the act of finding info

>the formula to overtaking Google is blindingly simple: change the game to make everything as unrelated to search as possible Search is the act of finding info on which to verb. Facebook and Google Search are not strongly substitutable goods. To eliminate google and bypass web search, you are looking at integrating better information retrieval services directly into the operating system. Google has already predicted this though. Chrome OS will be already be out and have established market position by the time everyone else realizes they need to focus on this. Eliminating the OS interface and the web browser interface binary distinction will be key. Google is so far ahead of the game that they're dealing with robot cars, if we want to find a chink in the armor we need to think 5 steps ahead.