seemingly, Starbucks only competes on "better coffee," which is , of course, subjective. This is why I believe Starbucks is like Apple in that regard, as it see

seemingly, Starbucks only competes on "better coffee," which is , of course, subjective. This is why I believe Starbucks is like Apple in that regard, as it seems to be more about the culture and inferred status of the product, than the actual value of the product itself.