The less you twist the cable the less wire you use - but at the cost of noise. Manufacturers have no problems making the cheapest cable that just barely negoti

The less you twist the cable the less wire you use - but at the cost of noise. Manufacturers have no problems making the cheapest cable that just barely negotiates at the lowest speed level. Like with SD card speeds its a hard sell on the store shelf to get the more expensive one. People don't know how Superspeed vs Superspeed+ is going to affect them. Plus given the markup at Best Buy people can barely afford the cable as it is. I always found it funny Fry's has a separate cable section near where they sell soldering irons for people who know better.