Or take the route The Economist takes and instead of catering to the mass market at mass market prices, go upscale and charge a subscription fee. I guess not ma

Or take the route The Economist takes and instead of catering to the mass market at mass market prices, go upscale and charge a subscription fee. I guess not many players could do this however, as the upscale market is obviously going to be smaller... but I willingly pay $100+ a year to get it, since it's quite a bit better than any other newspaper out there. I guess it's like the ad-supported website model vs. the pay website model. Neither way is necessarily better, but profitability doesn't always depend on more readers, although it helps.