It certainly seems like an easy to understand value prop. I've done ok on negotiating cars, but only after a lot of research and through a lot of frustration. I

It certainly seems like an easy to understand value prop. I've done ok on negotiating cars, but only after a lot of research and through a lot of frustration. I've told a friend of mine (an aggressive attorney) that I'd gladly pay her to go negotiate a car for me. One of my worst experiences was trying to play the "let dealers compete" game online. I'd get 4 to 24 hour turnaround times on emails, which just wasn't going to work. As a bonus, I still get several emails a week from dealers still trying to get my business. (Thankfully on my semi-throwaway account.)