If it's a small startup, the CEO will most likely be the one answering the phone anyway. If it's a larger startup, the most the CEO will do is transfer you to

If it's a small startup, the CEO will most likely be the one answering the phone anyway. If it's a larger startup, the most the CEO will do is transfer you to someone who can actually do something to help you. The most likely scenario is that it's a marketing ploy, and that all customers curious enough to call to ask the rate of the platinum package will be talked into one of the lower plans.