Sure, you can argue that they would have been better off not rolling out new software, or that they don't need new features. I'm just saying that the answer to

Sure, you can argue that they would have been better off not rolling out new software, or that they don't need new features. I'm just saying that the answer to the (sometimes implicit) question of "why does Digg have so many more people than Reddit" is that some of them are designing features and writing code, and there doesn't seem to be much of that going on at Reddit. Personally, I'm in general agreement with you. And you can rebase the whole argument: take MetaFilter, with 4 people on the payroll (and not all technical). What is everyone at Reddit doing?