> Tap-to-pay is easy enough, but today’s users expect evolving, personalized experiences that sync as they shop. They willingly share personal information to fo

> Tap-to-pay is easy enough, but today’s users expect evolving, personalized experiences that sync as they shop. They willingly share personal information to foster enhanced experiences with services like Netflix, Amazon, I'm not sure it's entirely willing. More that they have no idea how much data is being collected, and convenience outways finding out about the other implications.