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The developer pays $1 + app cost, they in turn will receive 70% of the app cost from Apple. So the effective cost per user acquisition for a $0.99 app is $1.30
by francisd 16y ago
The developer pays $1 + app cost, they in turn will receive 70% of the app cost from Apple. So the effective cost per user acquisition for a $0.99 app is $1.30.
- barlo 16y agoGood point about 70% of the cost being returned by Apple, I forgot to include that. That makes things seem a lot more reasonable.