I guess duty is a hard concept to sell. It's much tougher to persuade you that you have the duty to do something, than it is to, say, teach you a catchy song or

I guess duty is a hard concept to sell. It's much tougher to persuade you that you have the duty to do something, than it is to, say, teach you a catchy song or a spectacular legend. It helps a lot to be able to say "the all-seeing god has laid this duty upon you". If you did manage to invent and spread a meme that had the same effect, but didn't conflict with science, then I see a lot of history-making potential there! (By the way, how do you do italics on HN?)