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>"affordable luxury" It always surprises me when Apple is described that way, this is an oxymoron. It goes to show how great their PR is.
by on_and_off 8y ago
>"affordable luxury"
It always surprises me when Apple is described that way, this is an oxymoron.
It goes to show how great their PR is.
- toomuchtodo 8y ago>"affordable luxury" > It always surprises me when Apple is described that way I realized this was true when I noticed low wage workers (McDonalds/Dunkin Donuts drive thru staff) on their iPhones and with their Apple Watches on their wrists, folks making right around minimum wage. You might not be able to afford a starter home, or a nice vehicle, or your student loans, but by god all of us could afford an iPhone on a 24 month payment plan (~$20-30/month). Apple's marketing and brand is invaluable.
- tokyodude 8y agoI doubt that's why. They were able to get one.for what felt like cheap by signing a contract. People who don't have money generally don't buy Macs. You can get 5 Dell notebooks for the price of a single $999 macbookair. Of course I'd by the air but I know plenty of working class people that wouldn't dream of spending 5x on a notebook PC which they will basically only use to browse the net, watch YouTube and shop on amazon
- rimliu 8y agoI am pretty sure neither "affordable" nor "luxury" is the part of their PR.
- deleted 8y ago[deleted]
- TomMarius 8y agoIt is not an oxymoron. An item can be simultaneously seen as "affordable" and "luxurious". Since it's just a phone, anyone can save up enough money given enough time and/or external sources of money (e.g. parents), but that doesn't mean it's cheap (not luxurious) - "cheap luxury" would make an oxymoron, but this is merely "affordable".
- on_and_off 8y agole million' Piece Unique is a luxury phone (and a terrible idea). Mass market products are not luxury.