4 ms·

Offering refunds is great, but it's even better if they're not needed. :-) Certainly agree! :)

• catch23 16y ago
  Why not just collect their credit card, but don't bill them initially so that the barrier to entry is low, then notify that they'll be charged at the end of the month. If they're pleased with the service, they'll probably ignore the email. Requiring the user to remember to cancel or downgrade seems potentially sneaky.
  • dsiroker 16y ago
    That's actually how it works right now. We ask for your credit card initially but you don't get billed until 30 days later.
    • andrewf 16y ago
      If you intend to keep things this way, then don't call it a Money Back Guarantee. Instead, be really clear that users have a trial, and billing is in arrears. Something like: YOUR CREDIT CARD WILL NOT BE CHARGED! We collect credit card numbers during signup to prevent fraud. But we won't take a cent until your free thirty day trial is complete. The trial is obligation-free; just visit our easy-to-use cancellation page during the first thirty days and you'll never be charged. Consumers know that guarantees and rebates are intentionally painful to collect. They feel more confident and empowered when you don't have their money yet. One caveat: I've seen successful trials that are a week or two long. At thirty days (and with users who aren't very committed), you might have an issue with users forgetting about the forthcoming charge, and then getting angry when it shows up on their bill next month.
      • patio11 16y ago
        You can alleviate a little of that with an email on day 25~27.