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If Apple could built a nice, reasonably priced electric car, it would sell like hot cakes, self driving notwithstanding
by tambourine_man 8y ago
If Apple could built a nice, reasonably priced electric car, it would sell like hot cakes, self driving notwithstanding
- Fricken 8y agoIn Jony Ive's words, a robotaxi presents Apple's best opportunity to "Reinvent the mobility experience" A couple years ago amid reports that project Titan was an gigantic, unfocused clusterfuck, there were rumours of a rift between project lead Steve Zadesky and Jony Ivy backed by a bunch of top engineers about whether to build a more conventional vehicle for private ownership or to work towards an autonomous mobility service, and that they were going in two opposing directions at once, before doing a reboot.