Couldn't the research they are doing help other industries using plastics to become more environmentally friendly? Even if their numbers aren't that impressive

Couldn't the research they are doing help other industries using plastics to become more environmentally friendly? Even if their numbers aren't that impressive in the grand scheme of things, the total usage of ABS is surely a lot higher than Lego bricks. Innovation in what they are good at (plastic bricks, not shipping) seems like a responsible thing to do, even if it is also good PR.