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It was a very direct and blatant rip off too. See [0]. Lego completely redesigned what they were intending to produce after seeing Page's product. Page committ
by NeedMoreTea 8y ago
It was a very direct and blatant rip off too. See [0]. Lego completely redesigned what they were intending to produce after seeing Page's product.
Page committed suicide after the business failed in the 50s.
[0] http://www.hilarypagetoys.com/Images/articlestock/article875_Image_Lego%20copies%20of%20Kiddicraft%20Elements.jpg http://www.hilarypagetoys.com/Images/articlestock/article875...
- tspike 8y agoWow, I had no idea. That's very disappointing. > Page was never aware of this, and his daughter has stated that she "was relieved that my father never knew about Lego before he died.” This leaves me with a different impression of the circumstances surrounding his death than the initial one I got from your comment, however.
- NeedMoreTea 8y agoYes, I could have put that more clearly. Kiddicraft were like a UK Fisher Price of the 40s and 50s - they produced a massive range of toys, not just bricks. I think they failed and resurrected a couple of times with new owners keeping the brand name around.