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Do any of these A/B testing tools support offline conversions in any meaningful way? For us a phone call is a conversion. I'd love to be able to build the logic
by enjo 16y ago
Do any of these A/B testing tools support offline conversions in any meaningful way? For us a phone call is a conversion. I'd love to be able to build the logic to support that once (give me an API call along with GET parameters to the page that I can post back to you), and then be able to use tools like this to actually try different tests.
- petekoomen 16y agoHi Enjo, great question. I'm curious--how would you use an API to track a phone call? If you can describe the process as you'd implement it in your org, we might be able to suggest (or build!) a solution..
- jonknee 16y agoI imagine it would be quite difficult to match up the phone call with what version of the website was being used. One idea: depending on how your incoming calls work you could try using different extensions on each version which would let you track it. A different phone number all together would work too, but might be confusing and bad for SEO.
- alastair 16y agoCouldn't you setup 2 numbers and just A/B that along with whatever else you're changing?