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Look up the demographics of your users that bring in the most money. Are they professionals? Are they students? How did they find you? See if you can tell how m
by SHOwnsYou 16y ago
Look up the demographics of your users that bring in the most money. Are they professionals? Are they students? How did they find you? See if you can tell how most of your purchasers are coming to the site. Facebook? Google? Direct links?
Use this to get some idea of where to start. Might be smart to invest some money in increased ad spend where your high volume sellers are coming from.
Alternatively, cut directly to the people you're interested in. Virtually every university sustains some kind of picture taking business, at OU it was http://partypics.com http://partypics.com - they go to all the parties and events and then sell their pictures online and do well enough at it to stay in business. Target these companies to become their exclusive ecommerce provider. A single one may seem small, but there are thousands of universities just in the US.
Draft a nice sales letter and send it to every college photography business you can find.
Seach google for wedding photographer + area and harvest addresses or phone numbers. Assault them all with sales letters and calls. Start actively reaching out, don't just place an ad and sit back.
After you've started making calls and sending letters, start split testing headlines and opening paragraphs. Always ask yourself "How high is high?" Don't settle for a 10% ROI even if it pays your bills.