Inertia is hard to fight. Sometimes all it takes is one player in a market doing it and then everybody else follows/feels they have to also to compete. That's

Inertia is hard to fight. Sometimes all it takes is one player in a market doing it and then everybody else follows/feels they have to also to compete. That's one reason why Tesla was such a catalyst for the whole industry and EVs. As long as nobody else was really making too much of an effort, everybody could just drag their feet.