5 ms·
In my opinion, you have the ideal product for advertising on photography websites and blogs. Your ad dollars will go much further than with AdWords in my experi
by SabrinaDent 16y ago
In my opinion, you have the ideal product for advertising on photography websites and blogs. Your ad dollars will go much further than with AdWords in my experience, with a much lower CPC. I am a big, big fan of being able to reach pre-qualified buyers like that with direct ad placements.
- callmeed 16y agoYes, I agree and we have done that in the past. Our app is mainly gear towards wedding and portrait photographers. The main problem I run into is that people with popular blogs in our industry (a) charge a lot for ads and (b) are likely to use a competing product. Should I be worried that they aren't dogfooding what they're peddling? Should I try to negotiate some type "Pay Per Signup"/affiliate program with sites?
- SabrinaDent 16y agoI'm not being snarky but if A and B are your experience, you're doing it wrong. Let's say Popular Website A can give you 100,000 views and charges I dunno $35 CPM. Less Popular Sites B, C and D may only be charging $10 CPM, and you can get the same number of ad views in aggregate by placing ads across all of them. You'll have to work harder to find them, but I generally assume people who have no money have a lot of time when it comes to marketing. As an example, I know of a site for wedding photographers with good numbers that will give you an entire year of sidebar ad placement for $275. (Drop me a mail on my contact form, I'll send you a link.) To answer your other questions, don't worry about the dogfood at all. And no, affiliate prgrams are really hard to sell to individual site owners; they're generally not setup for it, don't understand it, and don't think it will work. The sales cycle on your part is way too long.