4 ms·
19/20, fooled by Mattel (and guessed lucky on the other all caps texts). My heuristic was to look at the a, c, e, g, and s, if present in lowercase: are the end
by jschulenklopper 8y ago
19/20, fooled by Mattel (and guessed lucky on the other all caps texts). My heuristic was to look at the a, c, e, g, and s, if present in lowercase: are the ends of those characters horizontal (Helvetica) or at an angle (Arial).
- lloeki 8y ago18/20, they're fairly easy to tell apart, except for MATTEL and TOYOTA which are quite subtle (and I got wrong precisely because I couldn't remember which is which). Both the capital and lowercase R are a dead giveaway.
- majewsky 8y agoMATTEL and TOYOTA are the most difficult ones IMO. I got Toyota right because the non-circular O's in the Arial variant just look wrong to me.
- jsjohnst 8y agoThe Y is also slightly different too.
- psalminen 8y agoThose are the two I got wrong as well. I had problems with capital R myself though.
- bootlooped 8y agoSame. I wasn't sure what to look for with those particular capital letters.
- b_f 8y agoThose are the two that stumped me, too
- mcv 8y agoTOYOTA was completely impossible to me. I had AGFA wrong because I'd forgotten which had which G. I got lucky on MATTEL. The others are easy once you know that Helvetica loves its horizontal lines.
- Uberphallus 8y ago19/20, yeah, the tricky ones are the capitals.
- onion2k 8y agoI scored the same, for the same reason. What I find interesting is that the Helvetica logos are a lot nicer in my opinion even though the difference is subtle. Having things parallel to the baseline improves the look dramatically over the angled bits in Arial.
- alexvoda 8y agoSame score. I also applied the same heuristic. I wonder what I should have looked for in the MATTEL one.
- simongr3dal 8y agoIt's very subtle and more pronounced in the other logos shown, but the horizontal line in the "A" is closer to the baseline in Helvetica than in Arial.
- jsjohnst 8y agoExactly what I used for reference to decide as well (got 20/20).
- chrisWhite 8y agoThis probably is more to do with recreating the logo imperfectly than the font itself but the kernning was way off on the Arial version.
- simongr3dal 8y ago1/20 I guess I was able to tell them apart too?
- jschulenklopper 8y agoHa, in all but one (Mattel?) you pointed to Arial as being Helvetica. Just invert your heuristic! :-)
- Someone 8y agoIndeed: A = Angled = Arial H = Horizontal = Helvetica Some of the capitals (C, S) have that, too. Similarly, lowercase r ends vertically in Helvetica, slanted in Arial.
- falcolas 8y agoThe tell for Mattel is the Arial 'E' has a shorter middle bar, whereas Helvetica has all equal length bars.
- yellowapple 8y agoI also got all except Mattel, despite not really using either typeface all that much. Lowercase 't' was also a dead giveaway in a lot of cases. I also noticed that the Helvetica answers seemed to have a slightly heavier weight, which really helped for the all-caps examples. Ultimately, the Helvetica versions "felt right", and that probably contributed to my lucky guesses. A more challenging test would be to compare samples not associated with well-known brands.