It is beyond me why companies pay for this. A user with 10k followers is nothing, you can get 90% of them to be bots. Really hard to figure it out if a network

It is beyond me why companies pay for this. A user with 10k followers is nothing, you can get 90% of them to be bots. Really hard to figure it out if a network is from bots or real individuals. Also, if it is about girls, then 90% of the users are guys wanting to see some ass and boobs. What do companies get from such a target audience? They don't wear bikinis and don't care in which hotel the girls are staying...