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Funnily enough, Google Pay (and Apple Pay even earlier) is doing exactly that [1]. The merchant is only seeing a token that will be connected to the actual card
by foepys 8y ago
Funnily enough, Google Pay (and Apple Pay even earlier) is doing exactly that [1]. The merchant is only seeing a token that will be connected to the actual card number in the credit card network.
Google is now closing the circle to get to know exactly what was bought - blowing all privacy advantages away.
1: https://support.google.com/pay/merchants/answer/6345242?hl=en https://support.google.com/pay/merchants/answer/6345242?hl=e...
- basicplus2 8y agoAnd removing the oportunity for the retailer to collect info on who shops in their stores...
- HohPum1l 8y agoAn "opportunity" they never had with cash in the first place.
- basicplus2 8y agoYes but they do have the opportunity when customers pay with their credit card directly.. An untapped opportunity perhaps