Their Plus pricing plan costs $79 usually, and the sign up page says 90% of the people choose that, which makes sense intuitively (With more dealers competing,

Their Plus pricing plan costs $79 usually, and the sign up page says 90% of the people choose that, which makes sense intuitively (With more dealers competing, chances are, I'll save more than $40 by going with the plus plan). So at the very least the revenue estimate doubles but you think $23M in revenues is something to sneeze at? By comparison, Digg's revenue for 2008 was $8.5M. There was another thread on HN today about how Digg scaled up too fast which is probably true because they lost > $5M in 2008. In the end, the bottom line number is what matters. http://techcrunch.com/2008/12/20/diggs-sorry-revenue-stream-and-rumors-of-an-experimental-ad-product/ http://techcrunch.com/2008/12/20/diggs-sorry-revenue-stream-...