4 ms·
I think the idea is they get an acturay to estimate how many rooms will be empty at some future date, and sell the room-nights they estimate they couldn't fill
by ctchocula 8y ago
I think the idea is they get an acturay to estimate how many rooms will be empty at some future date, and sell the room-nights they estimate they couldn't fill anyways to 3rd party channels. This way, they at least recoup some money on empty rooms and why Priceline can offer rooms that are much lower than what booking directly at the hotel costs.
- lotsofpulp 8y agoI'd be shocked to find out any hotel uses an actuary. The big ones have sales teams dedicated to booking groups and events, and the smaller ones are usually franchised and managed by a small staff. Most brands use h inventory management software too that auto updates pricing based on prior years' performance and how quickly rooms are renting (or canceling), much like airline ticket prices.