Very impulse driven. People usually browse Instagram casually like people browse HN - for general tips, interesting videos and content, and the lifestyle of peo

Very impulse driven. People usually browse Instagram casually like people browse HN - for general tips, interesting videos and content, and the lifestyle of people they are interested in. So if you can get someone people look at every day to promote one of your products, and it happens that the person is looking for new shoes / jewelry / style, you can convert those into purchases.