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Do people browse Instagram as a shopping experience or are those impulse purchases?
by somebodynew 8y ago
Do people browse Instagram as a shopping experience or are those impulse purchases?
- louisswiss 8y agoIn that case it was probably 95% impulse purchases. If you're more of an 'expert' than an influencer (for example you're 'the car guy' on YouTube) then there's probably much more prior intent to purchase... (Information not inspiration)
- aspaceman 8y agoVery impulse driven. People usually browse Instagram casually like people browse HN - for general tips, interesting videos and content, and the lifestyle of people they are interested in. So if you can get someone people look at every day to promote one of your products, and it happens that the person is looking for new shoes / jewelry / style, you can convert those into purchases.