Hardly, from what I understand. There's no initial financial outlay beyond phone, internet, and time - which they already have - and as far as I can tell there

Hardly, from what I understand. There's no initial financial outlay beyond phone, internet, and time - which they already have - and as far as I can tell there are no commitments or personality contracts. Will it last like this, though? I doubt it. I expect the near future will being middle-men driving down the already low prices and demanding increasingly more of the advertisers in terms of what they can and cannot post, who they are allowed to work with, etc.