That seems to completely ignore market segment and organic trust, which many of the 'influencers' actually garner. That is if your a car youtuber, or paramotor

That seems to completely ignore market segment and organic trust, which many of the 'influencers' actually garner. That is if your a car youtuber, or paramotor youtuber or makeup instagrammer your audience is highly focused and the influencer not seen as compromised by big sponsorship appear more genuine, "if x wrenched on that tool that hard and it works for him it does for me". Maybe it doesn't matter how 'powerful' they are but where they wield their power... in that moment.