Yep, it's not a very well known fact to the public, but most of the influencers with 5-10M+ followers you see are easily 90% fake accounts, especially if these

Yep, it's not a very well known fact to the public, but most of the influencers with 5-10M+ followers you see are easily 90% fake accounts, especially if these people have no real fan-base to draw upon outside of IG. If you're Drake or Justin Bieber, you have real clout, people follow you around platforms because you actually are a legitimate celebrity. If you don't exist outside of IG, let's say you're just a hot model that appeared out of nowhere, then I would be very suspicious as a brand, about to pay him/her for posts. In fact, that's what brands have discovered. They'll pay a 10M followers influencer for a sponsored post, maybe give them a coupon, and see barely any sales, the ROI is not there. They go: "Huh, that's odd, this person is SUPER popular", but it turns out it's all fake numbers, thus the influencers start getting paid progressively less and less. Those people selling hair gummies and laxative tea are not living lavishly through that, no matter how hard they try to create that impression.