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You can expect to lose money on the first posts (weeding out the fakes, building a relationship, shipping product etc) but once you find someone who works well,
by louisswiss 8y ago
You can expect to lose money on the first posts (weeding out the fakes, building a relationship, shipping product etc) but once you find someone who works well, it's easy to get a great ROI from future posts with them.
To give you a rough idea, I run a small ecommerce jewellery store as a side project and a post by a micro influencer (<1000 followers) netted us over $3000 in orders. We just gave her $89 worth of jewellery.
That's obviously an exception, but you can definitely build up a network of trusted partners who can get you 5-10x returns pretty consistently.
- somebodynew 8y agoDo people browse Instagram as a shopping experience or are those impulse purchases?
- louisswiss 8y agoIn that case it was probably 95% impulse purchases. If you're more of an 'expert' than an influencer (for example you're 'the car guy' on YouTube) then there's probably much more prior intent to purchase... (Information not inspiration)
- aspaceman 8y agoVery impulse driven. People usually browse Instagram casually like people browse HN - for general tips, interesting videos and content, and the lifestyle of people they are interested in. So if you can get someone people look at every day to promote one of your products, and it happens that the person is looking for new shoes / jewelry / style, you can convert those into purchases.