3 ms·
Advertisers have smartened up to this. Followers don't mean shit, it's all about engagement. In fact, a lot of companies are focusing on many "micro influencers
by overcast 8y ago
Advertisers have smartened up to this. Followers don't mean shit, it's all about engagement. In fact, a lot of companies are focusing on many "micro influencers" over one large influencer. They can spread their advertising dollars over a larger range of people, with higher engagement rates, than one single giant influencer with an audience they may not even care about your product(and much lower engagement rates). The bigger the following on IG, the lower % engagement. With Facebook in control now, the crackdown on fake has already begun.
- Kagerjay 8y agoBuying followers isn't terribly difficult, even getting fake likes as well isn't hard either. $100 goes a long way for an artifically inflated account. Not every follower is rated equally either. There are tools like followercheck which determines legitimacy of followers an influence has. It isn't that far off from fakespot for amazon reviews. I have a friend that is super insecure. I know for a fact she bought followers, 5000+ followers and 0 engagement with silly motivational posts says a lot about a person.
- mlrtime 8y agoIG constantly cleans up those fake accounts[1] you buy so eventually they will go away. Look for big dips in people's following count as the rush to buy them back. 1]https://money.cnn.com/2014/12/19/technology/social/bieber-instagram/index.html https://money.cnn.com/2014/12/19/technology/social/bieber-in...