Does this remind anyone else of the old adage that the best way to get rich is by telling other people how to get rich? 37signals may have something to teach th

Does this remind anyone else of the old adage that the best way to get rich is by telling other people how to get rich? 37signals may have something to teach the world, but I think its message is already out, and a lot of its success involved being the right place at the right time. It is not a particularly innovative company (Rails notwithstanding). And I doubt that their formula (make a blog that happens to get popular, then take a side project and start selling it as SaaS to the blog readers) is especially reproducible.