That’s a too simplistic approach. Bugatti wants to be able to sell cars at the price point in the future and any marketing and PR they do certainly has to be ge

That’s a too simplistic approach. Bugatti wants to be able to sell cars at the price point in the future and any marketing and PR they do certainly has to be geared towards that, not selling additonal cars. Also, I think this is about Lego, not Bugatti (but I’m not excluding the possibility that it’s mutually beneficial).