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Like the other poster says - this doesn't really sell any cars because they are spoken for as soon as the plans to build one are revealed (ie Bugatti often sell
by barkingcat 8y ago
Like the other poster says - this doesn't really sell any cars because they are spoken for as soon as the plans to build one are revealed (ie Bugatti often sells through their entire planned-to-build cars years or even decades before the car is actually built)
Often luxury car companies will refuse to build any more because each additional car built reduces the value of all existing cars.
So the answer is 0. This marketing doesn't need to sell any cars to justify the cost.
- arrrg 8y agoThat’s a too simplistic approach. Bugatti wants to be able to sell cars at the price point in the future and any marketing and PR they do certainly has to be geared towards that, not selling additonal cars. Also, I think this is about Lego, not Bugatti (but I’m not excluding the possibility that it’s mutually beneficial).
- gsnedders 8y agoAFAIK, the Chiron production run is only about 60% sold last I heard.
- chx 8y agoIt's the Divo that is sold out but that's an even more limited run.
- pilsetnieks 8y agoThe real question is how many Lego versions of the car does this have to sell to pay off.