7 ms·
Probably both one and infinite. Hypercars usually run on +100% margins in an attempt to cover their absurd R&D, and this is the halo model of the hypercar, whic
by tomatotomato37 8y ago
Probably both one and infinite. Hypercars usually run on +100% margins in an attempt to cover their absurd R&D, and this is the halo model of the hypercar, which usually run at even higher margins, so a +$300k gross off each model sold will not be unusual. Even then these types of cars never make back their investment costs, as they serve more as advertisements of their parent company more so than actual products.
- gsnedders 8y agoWith regards to Bugatti: “On [the Chiron] project, we get back in the black,” Bugatti’s Head of Production Christophe Piochon told me. The development of the Veyron’s complex systems over its lifetime, which laid the solid engineering foundation for the Chiron, resulted in $1.62 billion in investment costs. “By the end of the Chiron’s run, we’ll be profitable,” Piochon promised. The Veyron somewhat infamously was a net loss for Volkswagen, despite its massive price. But ultimately its role was to be a halo car for the entire Volkswagen Group, and as such profit on the car itself wasn't such a concern.